Marketing Effectiveness

How do you know if a marketing campaign is working? CallMiner Eureka! gives you the information you need to accurately measure the effectiveness of your marketing efforts based information gleaned from direct conversations with your customers. And it provides this information in near real time so you can quickly measure results and react accordingly.

CallMiner Eureka! automatically tracks a variety of indicators of marketing effectiveness:

Branding Mentions	Industry Jargon Mentions	Product Mentions
Service Mentions	Product A Variance Overall	Sales Call Percent Variance

These are the indicators CallMiner Eureka! tracks out of the box. The solution can also be easily customized with additional indicators of marketing effectiveness that are specific to an industry or a company.

Drilling Down to a Deeper Understanding of the Issues

Eureka! Discover normalizes and graphs these relevant call indicators to create an index of marketing effectiveness, then presents it in a composite view of four key business indexes (Customer Satisfaction, Agent Quality, Sales Performance, and Marketing Effectiveness). You can drill down from this overview into Marketing Effectiveness to do further research and analysis using Eureka! Analyze, Eureka! Search, and Eureka! Report.

Using Business Intelligence to Impact Business Value

With CallMiner Eureka!, marketing managers can see right away how well a promotion is performing based on the percentage of customers who purchase a new product as a result of it. If a promotion isn’t working, they can pull it – and use the customer intelligence to quickly devise and roll out a more effective approach.

Since managers can get instant access to customer data with CallMiner Eureka!, as opposed to conducting costly and time-consuming surveys, they can also react more quickly to market changes and shifting customer interests.

Keep in mind, too, that poor campaign response can sometimes be the result of competitors’ marketing campaigns affecting the mind share of your customers. CallMiner Eureka! can detect and identify competitive pressures, providing unique competitive intelligence that comes directly from the customers themselves.